Barut Hotels, well-established hotel brand, participates in the Turquality Brand Support Program. Meeting the requirements set by the Ministry, the Group will benefit from the support program offered to the brands contributing to the promotion of Turkey.
TURQUALITY Turkey is the first and only branding program supported by a state and established in order to enable the companies, having the competitive advantage and product lines with potential of branding in Turkey, to become a global player in the international markets with their own brands by ensuring administrative know-how so as to include all the processes from production to marketing and from sales to after-sales service, institutionalization and development, and to create and establish a favorable image for Turkish goods. Unlike usual export supports, Turquality program is known for contributing to the branding targets of companies.
Samuray Onen, the Commercial Director of Barut Hotels Group and Turquality Project Coordinator, made the following statement about their brand participating in the Turquality Brand Support Program.
‘‘We are happy to participate in the Turquality Program, which takes its name from the words Turkish and quality. We are a domestic hotel chain brand consisting of 13 hotels that have adopted high-quality service concept, and guest and employee satisfaction as a mission since 1971, and success of which has been crowned with a number of awards every year by domestic and foreign tour operators, independent evaluation portals and guest surveys. Within the scope of the Turquality Brand Support Program, we aim to maintain the success and competitiveness of our well-established brand by applying all the innovations and developments as we have been doing for 50 years, and to become a world brand contributing to both export and employment in our country through our new investments. We would like to thank our valuable team, who had contributions in our whole success, especially Turquality. "