A new Barut Experience from Barut Hotels
THE BARUT COLLECTION
Among the major brands continuously adding value to Turkish tourism, Barut Hotels has introduced its new segment, the Barut Collection, extending into the future a unique experience carried out since 1971. The Barut Hotels prepares to debut a new approach in the service sector, starting from April 1, 2019, with the Barut Acanthus Cennet, Barut Arum, Barut Lara and Barut Kemer hotels under the scope of the Barut Collection.
Taking its place among the world’s best known tourism brands as one of Turkey’s long-established hospitality brands with five decades of experience, Barut Hotels presents a brand new Barut Experience to stylish guests who care deeply about details, happiness and authenticity.
Introduced to leading local and international sector professionals in a launch organized at the Barut Lara Hotel, the Barut Collection of Barut Hotels was introduced in a film aired for tourism professionals. Dağhan Celayir, the film’s award-winning director, viewed it together with the Barut Hotels Board of Directors.
Moving beyond expectations with a service approach to guests featuring a unique, elegant and privileged style, Barut Hotels has gathered the Barut Acanthus & Cennet, the Barut Arum, the Barut Lara and the Barut Kemer hotels, which were serving in the “Stylish All” concept, under the BARUT COLLECTION segment. At the Barut Collection launch, Barut Hotels brought together senior executives and directors from world-famous and established tourism groups, along with
important press members from Turkey and abroad. Journalists attended the launch from different countries, especially Turkey, United Kingdom, Germany, Russia and Holland, and had the opportunity to experience the Barut Collection privileges throughout their entire stay.
Haydar BARUT, Barut Hotels Chairman of the Board: “We have served Turkish tourism for approximately 50 years.’’
During the launch, Haydar Barut said: “Founded in 1971 by the initiatives and visionary approach of Ali İhsan Barut, we have been serving Turkish tourism for approximately 50 years, with more than 30,000 employees and a 10,000-bed capacity. We host approximately 280,000 guests annually and, after our 13th facility opening in Fethiye in May 2019, we will carry on with our investments without sacrificing alongside our ‘’Happy Employee – Happy Guest’’ philosophy. As Barut Hotels, aiming to bring innovations to Turkish tourism, we are happy to introduce the Barut Collection to our sector. I hope this new approach and service understanding will bring luck to Turkish tourism’’.
The program prepared for the members of the press offered a different culinary experience with the Gourmet Safari, where guests were invited to sample the dishes of the eight á la carte restaurants and other taste stops. In addition, the SPA and Wellness facilities were introduced. The year 2018 was deemed the Year of Perge by the Ministry of Culture and Tourism, and a special tour to Perge ancient city, accompanied by a guide, was also organized for the members of the press.